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Why This Site?

My Curriculum Vitae

"You're either part of the solution or part of the problem."

(Leroy) Eldridge Cleaver
(Attributed -- 1968)

My Background

For the past 38 years I have worked in health care as a provider, a health plan senior executive, and as an educator.

I began my practice management and managed care career as a provider (optician) for a California HMO. In 1979, long before most of the country could even spell HMO, I was collecting utilization and cost data, leading to my first at-risk arrangement in 1981.

In 1985 I transferred to the HMO's parent organization and was appointed as a National Director, responsible for the management and administration of eye care and clinical laboratory services in 26 states.

Since then I have held several other senior level management positions including marketing and contracting duties with a national third party administrator (TPA), consultant to a consortium of West Coast multi-specialty medical groups, consultant and trainer for the nation's largest vision care TPA, and most recently Director of Managed Care for the American Academy of Ophthalmology, the world's largest professional association of eye physicians and surgeons.

Over the years I have earned national recognition as a writer, lecturer, and consultant-expert on practice management and managed care. I am the author of seven books and monographs on practice management and managed care, and contributing author to seven others. I have presented more than 100 lectures, workshops, and video teleconferences before professional organizations, and published more than 100 articles in professional journals.

In addition I have served as chairman for six managed care conferences and a contributing editor for three professional journals. I was honored as the 1996 Adrien and Gladys Drouilhet Lecturer in Ophthalmology at the University of Texas - Houston Medical School, and was awarded the American Academy of Dermatology's 2002 "Golden Triangle Award" for excellence in public education of Dermatology issues. (For career details see my C.V.)

And while working full time I earned an MBA from Pepperdine University in Los Angeles, graduating first in a class of more than 300.

Solutions to Your Business Problems and Management Concerns

Since 1997 I have focused my consulting practice on the sometimes complicated and always challenging business-of-medicine issues that affect doctors, administrators, and industry. My clients choose me as their consultant because I bring them practical solutions to the often-complex problems of running a modern-day medical practice. (See Testimonials) They know that to succeed in today's health care delivery environment it's no longer enough to be a great practitioner. In this volatile environment there's no escaping a sometimes-awkward reality: Medicine is a business.

You're looking for answers and a thoughtful, logical process to effect meaningful change and growth in your practice. In doing so you want to avoid adding stress to an already stressful office environment.

I understand, and I have solutions.

Please take some time to explore throughout the site. You won't be disappointed.

To learn more about the solutions I can provide for your practice click here: Services.


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